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TL;DR
Man Fieri and Sammy Hagar simply launched an NFT loyalty program for his or her tequila model, Santos Spirits.
This is why it is nice for Santos prospects: NFT loyalty playing cards may be offered. Which means prospects can get pleasure from the advantages of membership, and money out if/after they really feel prefer it.
This is why it is nice for Santos: Man and Sammy can program royalties into their NFTs, so each time a buyer cashes out, Santos will get a lower.
Full Story
Man Fieri and Sammy Hagar simply launched an NFT loyalty program for his or her tequila model, Santos Spirits.
We’ve two issues to say on the matter:
If they do not refer to those NFTs of their advertising materials as ‘your ticket to Taste City,’ we’ll riot within the streets.
That is nice for each Santos AND its prospects.
This is why it is nice for Santos prospects:
NFT loyalty playing cards are transferable – which does not really feel like a flashy function, however examine this out:
How a lot do you suppose American Airways’ prime tier Government Platinum membership is value?
That is the membership that will get you:
A: $50,000+
(Or a minimum of, that is what you’d must spend to achieve that tier).
With the American Airways membership system, you may’t notice that worth in money.
However with NFT loyalty playing cards (just like the one Santos are launching), you may. Which means prospects can get pleasure from the advantages of membership, and money out if/after they really feel prefer it.
This is why it is nice for Santos:
You understand the drill – royalty charges.
Man and Sammy can program royalties into their NFTs, so each time a buyer cashes out, Santos will get a lower.
And positive, with the rise of royalty free marketplaces like Blur, these royalties might not be enforced – however Santos can all the time remedy this with its personal closed market, just like Starbucks’ Odyssey program.
Both manner, it is a fantastic software of Web3 know-how 😗🤌
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