Ubisoft’s Rabbids Invade Reddit as Free NFTs

Prepared your plungers—the Rabbids at the moment are on Reddit.

Ubisoft’s Rabbids are quirky white alien rabbit creatures which have spawned quite a few video games because the mid-2000s and even a pair Mario crossover video games with Nintendo. Now, Redditors can declare free Rabbids-themed NFT avatars for his or her profiles on the social discussion board web site.

Every Polygon NFT or “digital collectible” includes a Rabbid in numerous outfits and poses, from a grumpy knight with a plunger to a smiling unicorn rabbit with a golden plunger (the plunger was the first weapon in early Rabbids video games).

Why do Rabbid NFTs on Reddit matter? Effectively, Reddit customers went wild for the net dialogue platform’s “Snoo” NFT avatars after they launched in July 2022, and have since turn into some of the distinguished model NFT launches to this point. At time of writing, all the “Plunger Rabbid” and “Unicorn Rabbid” avatars have already been claimed and at the moment are “offered out,” per Reddit’s web site.

Impressed by Reddit’s humanoid alien mascot, the Snoo NFTs have amassed a market cap of over $330 million, in accordance with a Dune dashboard. With Snoo, Reddit has launched over 13.5 million Polygon NFTs to date throughout greater than 9.7 million distinctive wallets—and most of these have been freebies given away to Reddit customers. Reddit’s NFTs have additionally seen over $32.6 million in whole secondary gross sales quantity throughout almost 300,000 transactions.

Each Reddit and Ubisoft are persevering with to make strategic pushes towards digital possession through NFTs. Whereas Ubisoft confronted backlash for its early iterations—particularly, Tezos NFTs within the PC model of Tom Clancy’s Ghost Recon Breakpoint—its CEO mentioned the studio is “nonetheless in analysis mode” relating to NFTs.

However Ubisoft’s latest Murderer’s Creed “Sensible Collectibles” launch with Integral Actuality Labs (IRL) is one other indication that the studio is much from chucking up the sponge on crypto.

And Ubisoft has a historical past of bringing Rabbids into the blockchain world. Again in 2020, it launched a crypto token recreation with the humorous bunnies for the charity Unicef. And the Rabbids have been the primary Ubisoft recreation characters to get the NFT therapy within the Ethereum metaverse recreation, The Sandbox.

Now, Redditors can swap out their Snoo for a Rabbid—simply be careful for these pesky plungers!