Create and Manage Obsess Virtual Stores with AVA, a Virtual Store Editor and Builder

Introducing AVA, A Digital Retailer Editor and Builder

After 2+ years of growth, Obsess has launched a self-service device to empower our model companions to simply create and handle Obsess-powered digital shops, which embrace parts of digital and augmented actuality, gamification and interactive procuring. The forward-thinking, progressive addition to Obsess’ digital retailer expertise platform permits manufacturers to create smarter, extra dynamic shops that match customers’ ever-evolving wants and align to manufacturers’ advertising and marketing and merchandising calendars. 

Digital procuring experiences drive larger shopper engagement and E-commerce outcomes, and with AVA by Obsess, manufacturers can expedite content material administration and merchandising of absolutely branded, immersive, 3D digital shops—simplifying the way to create a digital retailer. The highly effective, first-to-market digital retailer editor permits manufacturers and retailers to make their digital storefronts dynamic and simply implement optimizations to merchandising and content material. 

Easy methods to Create a Digital Retailer with AVA

The AVA platform permits manufacturers to customise a whole 3D digital retailer with out further property or 3D design expertise—the digital retailer editor was developed to offer 3D modifying and merchandising expertise to manufacturers in a “no-code” format.To get began, AVA customers merely should add a regular 3D media file into the content material administration system (CMS). Obsess’ patented rendering expertise then converts it right into a proprietary, web-compatible format for large-scale 3D environments. Manufacturers can even simply combine SKU-level information and product imagery from their E-commerce shops and dynamically place merchandise all through the digital retail retailer.

Managing Dynamic Digital Storefronts

Within the phrases of Obsess Founder and CEO, Neha Singh: “In the identical means that platforms like Shopify and Squarespace revolutionized digital presence enablement for manufacturers, AVA by Obsess democratizes constructing for the subsequent era of the online—which is 3D, interactive, and experiential.”

Shopify enabled manufacturers to seamlessly create storefronts for the normal internet grid interface; likewise, Obsess permits manufacturers to seamlessly create shoppable digital storefronts in 3D. Groups of all experiences can simply customise merchandising and styling within the digital retailer editor, and are capable of shortly add content material hotspots to showcase immersive choices similar to in-scene movies, video games, instructional content material, and avatars. No matter experience, anybody in your staff could make updates to your digital retailer’s show by means of the CMS.

Expediting Optimizations with the Digital Retailer Editor

“Manufacturers must hold their digital experiences recent, similar to their web sites,” says Singh. Digital shops are an always-on, year-round gross sales channel that must be optimized often, and adapt to ongoing learnings about customers. As an immersive extension of the model’s personal web site, Obsess-powered digital retailer experiences supply extra management in comparison with exterior platforms. 

As an owned channel, digital shops grant manufacturers entry to first-party buyer behavioral information and 3D spatial insights, which can be utilized to optimize the expertise for later iterations. 

First-party information permits manufacturers to extend the efficacy of their promotional content material, and strategically spotlight their merchandise to extend engagement and conversion. From product placement to embedded media content material, the AVA digital retailer editor permits manufacturers to make optimizations shortly and regularly.

AVA entry is included as a part of each managed service contract with Obsess. Each Obsess accomplice is ready to use the device as a part of their annual subscription—they’ll select to make use of the digital retailer editor independently or work with their devoted staff to handle their digital retailer. Get related at contact@obsessvr.com to speak to the Obsess staff about constructing a digital retailer.