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On Friday morning, Twitter proprietor Elon Musk formally introduced his substitute as CEO: NBCUniversal’s present promoting chief, Linda Yaccarino.
Yaccarino is a veteran media govt, having spent almost 12 years at NBCUniversal, and 20 years earlier than that operating promoting for media conglomerate Turner Broadcasting. Nonetheless, comparatively little is understood about her views on hot-button points at present front-and-center for Twitter, together with the potential future function of crypto on the social media platform.
She is probably not a newcomer to crypto, although—significantly to the meme-inspired cryptocurrencies which have lengthy attracted her new employer’s enthusiasm. Yaccarino at present follows quite a few Dogecoin– and Shiba Inu-affiliated accounts on Twitter, together with the primary accounts for each cash.
Yaccarino additionally follows a number of core contributors to the Dogecoin group on Twitter, together with co-creator Billy Markus; DogeDesigner, the creator of MyDoge, a self-custodial Dogecoin pockets; and Sir Doge of the Coin, a outstanding Dogecoin evangelist and influencer.
Nonetheless, she has not but commented publicly on the function Dogecoin and different cryptocurrencies might play on Twitter beneath her management. However her Dogecoin-heavy Twitter presence is definitely in keeping with Musk’s repute as an avid, if typically tongue-in-cheek Dogecoin advocate.
Musk has repeatedly teased the combination of crypto funds onto the location, significantly with Dogecoin. Final month, Twitter briefly changed its blue fowl brand with a Doge meme, sending the coin’s worth surging by 20%.
Whereas Yaccarino’s positions on quite a few points associated to crypto and Twitter stay unclear, the chief has up to now vocally supported the location’s efforts, beneath Musk’s management, to embrace open-source coding and digital transparency—key tenets of the crypto motion.
“Transparency and open-sourcing… I’d say that’s the distinction between these different platforms you both don’t use or have by no means heard of, and [Twitter],” she stated final month, whereas interviewing Musk in entrance of a Miami viewers at Doable, an annual convention for entrepreneurs.
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