Barbie and Boss Beauties Make Joint Bid to Bring More Women into Web3

Barbie maker Mattel has joined forces with women-led Web3 model Boss Beauties to debut a line of on-chain digital collectibles that remember the numerous careers undertaken by the enduring toy determine because the in style toy first launched in 1959.

The assortment, Boss Beauties x Barbie, options NFTs designed in Boss Beauties’ signature fashion that pay homage to the 250 careers of Barbie. The primary drop will embrace artists, astronauts, CEOs, medical doctors, veterinarians, pilots, and extra.

The collectibles, which dwell on Stream, the NFT-focused blockchain behind NBA Prime Shot, will go for $25 for a pack of 4. They don’t seem to be obtainable for buy in cryptocurrency. 

Per Mattel, that low value level, paired with a straightforward check-out course of, will decrease the barrier to entry into Web3 for Barbie followers. Boss Beauties has lengthy framed its mission as one to onboard the following 1 million ladies and women right into a Web3 world. 

“As Barbie continues her journey within the metaverse, we’re proud to companion with Boss Beauties to empower ladies and collectors to discover Web3 by means of our digital assortment,” Lisa McKnight, Mattel’s International Head of Barbie and Dolls, mentioned in an announcement.

Early entry to the gathering opens in the present day. The road’s official launch will happen subsequent week at Veecon, on Might 18. 

Distributed among the many Boss Beauties x Barbie digital collectible packs will probably be NFTs of various rarity, which is able to unlock sure digital and real-world perks. Every pack will embrace two “widespread” playing cards and one “unusual” card; the fourth card could possibly be of any rarity stage, together with “tremendous uncommon,” “extremely uncommon,” and “unique.”

“Extremely Uncommon” NFTs, simply 0.67% of the availability, unlock a limited-edition Barbie “Profession of the Yr” doll set; “Unique” NFTs, simply 0.47% of the playing cards, grant the holder a ticket to the immersive “World of Barbie” exhibition at present working in Los Angeles. 

The gathering can even characteristic as-of-yet unrevealed advantages, together with extra bodily items made obtainable to holders, and entry to digital Profession Conversations with ladies leaders in varied skilled fields. Early entry purchasers can even obtain a shock digital collectible that includes an unique profession trait that will probably be revealed in July, the identical month that the upcoming Warner Bros. Barbie movie, starring Margot Robbie, is about to premiere. 

This isn’t Mattel’s first foray into Web3; the corporate beforehand launched a line of Cryptoys final summer time, in addition to a line of Barbie NFTs created in collaboration with French trend home Balmain. Whereas it seems Mattel’s urge for food for integrating blockchain-based merchandise with its manufacturers has not diminished since final yr, its eagerness to affiliate these merchandise with Web3-native phrases might properly have: the Boss Beauties x Barbie assortment is referred to completely as a collection of digital collectibles, not as NFTs.