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Rhett & Hyperlink, a preferred web comedy duo with tens of tens of millions of followers throughout YouTube channels, have launched a devoted channel on Web3 streaming video service Rewarded.television, the service introduced Friday.
Rewarded.television, the flagship providing of blockchain streaming platform Replay, incentivizes customers to look at movies, TV reveals, and reside channels with gamified, on-chain infrastructure that tracks and rewards viewership with cryptocurrency and NFTs. The service’s media library consists of each pre-existing titles, in addition to unique content material.
The Rhett & Hyperlink channel on Rewarded, Legendary 24/7, will play the duo’s flagship YouTube speak and selection collection, “Good Legendary Morning,” in addition to their food-focused collection, “Legendary Kitchen,” and podcast, “Ear Biscuits.” The channel beforehand debuted on Roku Channel in March with out token incentives.
Rewarded neighborhood members who watch the channel can earn the platform’s native RPLAY token, which will be redeemed to unlock premium content material and different perks. Rewarded’s tokenized infrastructure is powered by Theta, a layer-1 blockchain community targeted on video streaming.
Rewarded is certainly one of a rising variety of Web3-native media choices which might be playing on the attractiveness of gamification and tokenized ecosystems to lure audiences.
The RPLAY token is designed to maintain customers hooked on and actively collaborating within the broader Rewarded neighborhood. Viewers can amass the cryptocurrency not simply by watching content material on the platform, but additionally by competing on leaderboards, finishing missions, accumulating NFT badges, and becoming a member of reside watch events.
Friday’s announcement is one piece of a broader marketing campaign by Rewarded to onboard mass audiences to Web3 with premium content material from acquainted manufacturers. Rhett & Hyperlink—a.okay.a. Rhett McLaughlin and Hyperlink Neal—boast an unlimited mixed following throughout their quite a few present channels, and their movies and podcasts have amassed billions of views.
Such a technique, although, would require the platform and its tokenized ecosystem to be simply navigable by the crypto-uninitiated—a feat that’s eluded many intricate, tech-heavy, Web3-native platforms which have tried to cross over to mass enchantment.
“We’re bringing in new customers who aren’t essentially acquainted with crypto,” Replay CEO Krish Arvapally instructed Decrypt. “We perceive how necessary it’s for media manufacturers to make sure their Web3 experiences are so simple as they’re enjoyable. Fortunately, the trade is shortly catching up, and as soon as customers are watching, entering into the crypto aspect of issues solely takes an e mail tackle.”
Rewarded additionally not too long ago launched a collection of governance NFTs that grant holders the flexibility to vote on what content material is featured on the app, which is out there on the Apple TV, Roku, Amazon Hearth TV, Android TV, and Samsung TV platforms, as effectively by way of an online browser.
Editor’s word: This text was up to date after publication to notice the sooner Roku Channel launch.
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