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TL;DR
Nike ran a contest for his or her .Swoosh group to provide you with designs for his or her new “Our Drive 1” (aka ‘OF1’) assortment with the group voting on the highest 4 designs.
We have harped on concerning the significance of group in NFTs loads of instances – and, whereas that is just the start, the collaborative designs and voting idea are excellent examples of the best way to have interaction and contain on-line communities.
Nike appears to be taking a long run, strategic entrance into Web3 which often is the subsequent blueprint for different large manufacturers with international audiences like Nike’s.
Full Story
Now for one thing mild, enjoyable, and funky.
Again in November final yr, we wrote about Nike’s large push into Web3 and the announcement of their .Swoosh (pronounced ‘dot-swoosh’) group.
In that article, we wrote: “Nike has stated that prospects may have the chance to develop into co-creators of the digital attire (and share in royalties for gross sales).”
And that is precisely what’s gone down ✅
Nike ran a contest for his or her .Swoosh group to provide you with designs for his or her new “Our Drive 1” (aka ‘OF1’) assortment with the group voting on the highest 4 designs.
The Nike staff then collaborated with the designers to convey their visions to life as NFTs.
There are some attention-grabbing issues happening with this undertaking (and we like it).
For instance, every digital sneaker field is priced at $19.82 USD, in honor of the traditional Nike shoe, the ‘Air Drive 1’s’ debut yr.
Nevertheless, they’re solely accepting bank cards, and never accepting crypto.
The concept being that they are at an inexpensive sufficient worth level for most individuals to get entry to, and making fee for the NFTs really easy that the consumer expertise is virtually the identical as shopping for a pair of footwear on Amazon.
We have harped on concerning the significance of group in NFTs loads of instances – and, whereas that is just the start, the collaborative designs and voting idea are excellent examples of the best way to have interaction and contain on-line communities.
Nike appears to be taking a long run, strategic entrance into Web3.
Might this be the subsequent blueprint for different large manufacturers with international audiences like Nike’s?
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