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TL;DR
In celebration of seven/11, 7-Eleven launched a recreation which let customers declare a Slurpee cup and fill it with their distinctive combine of 4 flavors. They may then declare their “Slurpee Vibe Digital Collectible,” which is an NFT, constructed on Polygon.
Branding is essential, and to this point, a few of the most profitable NFT tasks from present manufacturers have steered away from the time period. Reddit, for instance, known as them ‘Avatars.’
These ‘digital collectibles’ are soul sure – which means they can not be bought or transferred to a 3rd occasion.
Full Story
In case you missed it, yesterday was “Slurpee Day” at 7-Eleven.
(7-Eleven’s birthday; July seventh; or ‘7/11,’ for people within the US).
Which meant free Slurpees!!
“Cool story, what’s this should do with Web3?”
Truthful level.
Nicely, in celebration of the momentous day, 7-Eleven launched a recreation which let customers declare a Slurpee cup and fill it with their distinctive combine of 4 flavors: Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus.
They may then declare their “Slurpee Vibe Digital Collectible,” which is an NFT, constructed on Polygon.
(The identical low-cost and quick Blockchain that hosts NFT collections from Starbucks, Reddit, Mastercard and so on.).
Right here’re two attention-grabbing issues Sevs Elevs did right here:
Discover they known as them ‘digital collectibles,’ not ‘NFTs.’
Branding is essential, and to this point, a few of the most profitable NFT tasks from present manufacturers have steered away from the time period. Reddit, for instance, known as them ‘Avatars.’
These ‘digital collectibles’ are soul sure – which means they can not be bought or transferred to a 3rd occasion.
On one hand, this implies 7-Eleven will not earn money on secondary gross sales. However, it is a barely ‘safer’ choice for an enormous company; and the possibilities of them getting caught up in any type of state of affairs the place customers ‘recreation the system,’ is way decrease.
It is nice to see extra huge corporations experiment and bounce into the Web3 area.
(Even when they do not use Web3 terminology).
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